Abandoned cart emails Shoppers often fill up their digital shopping carts but leave the site without checking out. The purpose of this campaign is to entice your subscriber to engage once again. Win-back campaigns (or reengagement emails ) allow you to engage your customers before you remove them from your active email list. That's where a win-back campaign comes in handy. Continuing to send emails to unengaged recipients can hurt your email deliverability, but that doesn't mean you necessarily need to remove them immediately. It's not personal-it's the reality that every brand faces. Win-back campaigns Sometimes, customers will stop engaging with your emails. Establish: Set the tone for future communications by establishing expectations around content, frequency, and outcomes.Ģ.Invite: Encourage your subscribers to take action with a well-placed and relevant CTA.Remind: Let recipients know why they subscribed in the first place (and thank them for doing so).This allows you to acquaint new subscribers with your brand, encourage them to engage, and supply them with valuable tips to maximize their experience with your products or services. Welcome email campaigns A welcome email onboards new customers to your email list and provides a warm introduction and expectations. 12 best email marketing strategies in 2023 1. It considers segmentation, timing, frequency, and outcomes-a holistic approach to engaging your email list. Īn email strategy helps you put all the pieces together. You might also cause email fatigue and unintentionally increase your unsubscribe and spam rates. However, it's not just about achieving results-it's also about avoiding unwanted consequences.įor example, say you send an email blast to boost sales. It helps you strategically use email to achieve business results. You might find success from time to time, but it's not sustainable.Īn email strategy helps you connect the dots between your goals and your outcomes. Why do you need an email strategy? Without an email strategy, you're just sending emails into the digital stratosphere and hoping something good happens. The following aren't email marketing strategies-these are just best practices you should always follow, regardless of your campaign:Īgain, these are great tips and best practices but not strategies. Want to build awareness and engagement? Sending email newsletters or customer story highlights could get the job done. Want to drive sales? Launching an abandoned cart email campaign or discount campaign could be a strategy. Īn email marketing strategy is a specific plan for how you'll use email to achieve a business goal. These are great recommendations but not strategies-these are email best practices. email marketing best practices Browsing the web, you'll likely come across dozens of so-called email marketing strategies that mention segmentation, subject line optimization, and personalization. And if you want to boost sales, consider promotional campaigns or abandoned cart emails. Once you have a goal, build and choose email marketing strategies to make it a reality.įor example, you might want to focus on your welcome emails to improve customer retention and grow your email list. What is an email marketing strategy? An email marketing strategy is a comprehensive plan for how you'll use email to accomplish a specific goal. Below, we'll walk you through everything you need to know about building and choosing email marketing strategies that drive results. It has evolved into a sophisticated and strategic endeavor.įrom the moment a customer joins your mailing list to the enticing promotions that beckon them back, you need email strategies that work. It's about choosing the right campaign at the right time to support your marketing team's (and business') overall goals.Įmail marketing is no longer just about sending generic messages and hoping for the best. Your email marketing strategy is more than goals and tactics. Anyone can create an email campaign, but consistently creating content that engages your audience, drives sales, and grows your email list is another thing. 12+ Email Marketing Strategies for Engaging Campaigns (2023) Top-notch email marketing strategies are what separate experts from novices.
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